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Miller Lite Sweeps at SXSW

South by Southwest is known for its hip film and music scene, 24/7 techie-meet-celebs parties and endless swag. Miller Lite, one of the main festival sponsors, has designed a fun sweepstakes “Beer To...

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Leveraging the Mobile Web to Enhance a Cross-Media Marketing Campaign

There are many paths a mobile user can take to get to a mobile website. Adding the mobile web as the central touchpoint to a cross-media campaign can make your marketing efforts significantly more...

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Santa is Making a List and Checking it Twice: From His Mobile Device

It’s already October, and the rapid succession of fall holidays is well underway. According to the Mobile Audience Guide, 50% of mobile consumers view their mobile devices as holiday shopping resources...

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2011: Mobile Year in Review — Q&A with Rick Mathieson, Strategic Marketing...

Welcome to the third article of our “2011: A Mobile Year in Review” Q&A style blog series that features the thoughts and insights of mobile industry luminaries, media executives and brand...

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